NEST | J Harmes Portfolio

JENNIFER HARMES

BRANDING, POS & MULTI-CHANNEL MARKETING

NEST

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A large billboard created for the store exterior.

A large billboard created for the store exterior.

An in-store promotional banner.

An in-store promotional banner.

A lifestyle press advert.

A lifestyle press advert.

A selection of POS in-store menus for Habitat VIP product promotion.

New packaging created for the Nest bedlinen packaging.

New packaging created for Nest glasseware range.

In-store wayfinding created for the new store.

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The brief was to create a brochure showcasing new summer product with imagery evoking the feel of the easy, casual living of a New Zealand summer beach holiday. Responsible for the brochure concept, design, art direction and styling of the photography and managing all aspects of print production. The location shoot took place over two days at a remote location followed by product shots in a studio.

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Winter sale promotional graphics used across advertsing, mailer and instore signage

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BRAND & LOGO design Concept | Design | Artwork

BILLBOARDS Concept | Design | Artwork

PERMANENT & SEASONAL IN-STORE SIGNAGE Concept | Design | Artwork

PRESS ADVERTISING Design | Artwork

PACKAGING Concept | Design | Artwork

BROCHURE Concept | Design | Art Direction | Artwork

SUB BRAND LOGO DESIGN Concept | Design | Artwork

SALE PROMOTION Concept | Design | Artwork

It all began with a logo design for a new start-up homewares business. Further down the track, with significant business growth and a new concept store opening in central Auckland when gaining the sole distribution of Habitat homewares in New Zealand, I was then engaged as sole graphic designer, I was responsible for all graphics for the store launch, in-store POS and packaging for new product in addition to all marketing collateral and multi-channel branding,