MULTI-CHANNEL COLLECTION LAUNCH
MORRIS & CO. PURE
BRAND & LOGO DESIGN Concept | Design
PATTERN BOOKS & POS Concept | Design | Artwork
BROCHURE Concept | Design 
PRESS RELEASE Concept | Design | Artwork
DIGITAL LAUNCH TEASER Concept | Design | Artwork
PRESS ADVERTISING Concept | Design
SOCIAL MEDIA Design | Artwork
WEB PAGES Concept | Design

Drawing on William Morris’ values of craftsmanship and expertly executed patterns, this collection reworked his iconic designs in a modern, pared back way using a neutral palette whilst maintaining the intricacies and integrity of the originals. A new brand style was required along with a new logo to be used alongside the existing Morris & Co. logo and applied throughout all promotional and sales collateral and digital assets for the ew collection. Responsible for art directing all collection collateral including pattern books, brochure, press releases in multiple languages, press advertising, carrier bag, customer emailer announcement, website update, in addition to the image and print management.