Drawing on William Morris’ values of craftsmanship and expertly executed patterns, this collection reworked his iconic designs in a modern, pared back way using a neutral palette whilst maintaining the intricacies and integrity of the originals. A new brand style was required to be used alongside the existing Morris & Co. logo and applied throughout all promotional and sales collateral and digital assets for the ew collection. Responsible for the design of collection collateral including pattern books, press advertising, carrier bag, customer emailer announcement and website update.

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