MULIT-CHANNEL COLLECTION LAUNCH
BROCHURE Concept | Design | Artwork
CARRIER BAG Concept | Design
PATTERN BOOKS + POS Concept | Design | Artwork
PRESS ADVERTISING Concept | Design
SOCIAL MEDIA Concept | Design | Artwork
To help evoke the Italian feel of the collection, the fabrics and wallpapers were photographed on location in a Tuscan country villa. Supporting the connection with Italy and Venice, stock shots were sourced and converted to a subtle sepia tone to further enhance the mood. Responsible for the design of all collection collateral including a brochure, pattern books, press releases in multiple languages, a carrier bag, press advertising, customer emailer announcement, website update in addition to image and print management. For the brochure, premium paper stock was carefully selected along with speciality finishes including metallic inks and foil with soft touch lamination on the cover.