ZOFFANY AKAISHI

MULTI-CHANNEL COLLECTION LAUNCH

I created an abstract interpretation of the "Sansui" design for the brochure cover, pattern book pages and carrier bag along with strong, clean, graphic design and use of metallics throughout, with copper as a key colour. The brochure was printed using metallic inks in addition to four colour process with the cover finished with silk lamination, silver foil and UV spot over-gloss, a reflection of the different textures and finishes presented in the collection.

An abstract interpretation of the "Sansui" design and copper were used for the carrier bag that were key elements in the graphics for the collection. The carrier bag was printed using metallic inks and finished with silk lamination, silver foil and UV spot over-gloss, a reflection of the different textures and finishes presented in the collection.

DPS advert used for World of Interiors and House & Garden.

The Zoffany web page update featuring the Akashi collection.

BROCHURE Concept | Design | Artwork

PRESS RELEASE Concept | Design | Artwork

CARRIER BAG Concept | Design |ARTWORK

POS/PATTERNBOOKS Concept | Design | Artwork

SOCIAL MEDIA Concept | Design | Artwork

PRESS ADVERTISING Concept | Design

Responsible for the design of all collection collateral including brochure, wallpaper and fabric pattern books, press releases in multiple languages, a carrier bag, press advertising, customer emailer, website update featuring the collection, in addition to image and print management.