COLLECTION LAUNCH Zoffany Akashi

MULTI-CHANNEL COLLECTION LAUNCH
ZOFFANY AKAISHI

I created an abstract interpretation of the "Sansui" design for the brochure cover, pattern book pages and carrier bag along with strong, clean, graphic design and use of metallics throughout, with copper as a key colour. The brochure was printed using metallic inks in addition to four colour process with the cover finished with silk lamination, silver foil and UV spot over-gloss, a reflection of the different textures and finishes presented in the collection.

An abstract interpretation of the "Sansui" design and copper were used for the carrier bag that were key elements in the graphics for the collection. The carrier bag was printed using metallic inks and finished with silk lamination, silver foil and UV spot over-gloss, a reflection of the different textures and finishes presented in the collection.

DPS advert used for World of Interiors and House & Garden.

The Zoffany web page update featuring the Akashi collection.

BROCHURE Concept | Design | Artwork
PRESS RELEASE Concept | Design | Artwork
CARRIER BAG Concept | Design |ARTWORK
PATTERN BOOKS + POS Concept | Design | Artwork
SOCIAL MEDIA Concept | Design | Artwork
PRESS ADVERTISING Concept | Design

Responsible for the design of all collection collateral including brochure, wallpaper and fabric pattern books, press releases in multiple languages, a carrier bag, press advertising, customer emailer, website update featuring the collection, in addition to image and print management.

MULTI-CHANNEL COLLECTION LAUNCH ZOFFANY AKAISHI

BROCHURE Concept | Design | Artwork PRESS RELEASE Concept | Design | Artwork CARRIER BAG Concept | Design |ARTWORK PATTERN BOOKS + POS Concept | Design | Artwork SOCIAL MEDIA Concept | Design | Artwork PRESS ADVERTISING Concept | Design

MULTI-CHANNEL COLLECTION LAUNCH
ZOFFANY AKAISHI

BROCHURE Concept | Design | Artwork
PRESS RELEASE Concept | Design | Artwork
CARRIER BAG Concept | Design |ARTWORK
PATTERN BOOKS + POS Concept | Design | Artwork
SOCIAL MEDIA Concept | Design | Artwork
PRESS ADVERTISING Concept | Design