WEB CATEGORY BANNERS
Concept | Design | Illustration | Artwork
The brief was to create three relating concepts for summer Men's, Women's and Lifestyle category banners on the Osprey London website, possibly using illustration to evoke the feeling of a summer holiday away in the sunshine. My idea was inspired by dreamy vistas over the Mediterranean with reference to coastlines from Italy and Greece for the three variations. The final illustrations were executed using a layering of line drawings, semi transparent washes, texture and gradients, using both Illustrator and Photoshop. The final designs also needed t0 be suitable to fit desktop, tablet and mobile formats.