BRANDING AND MULTI-CHANNEL COLLECTION LAUNCH
SANDERSON HOME
BRAND & LOGO DESIGN Concept | Design | Artwork
BROCHURE Concept | Design | Artwork
PRESS RELEASE  Concept | Design | Artwork
PATTERN BOOKS & POS Concept | Design | Artwork
WEB PAGES Design
PRESS ADVERTISING Concept | Design | Artwork
POSTCARD SET Concept | Design

With a newly created diffusion line of fabrics and wallpapers for Sanderson, a completely new branding was required, consisting of a new logo, new livery for pattern books and application throughout all promotional and sales collateral. Responsible for developing the brand style, logo and graphics, creating the collection collateral including pattern books, brochure, a postcard set, print and digital press releases in multiple languages, display banners, press advertising, sample cards, digital launch announcement and new web pages within the Sanderson web site.