CREATIVE SALES TOOL
ROSEWOOD LONDON
ORIGAMI SALES TOOL Design | Artwork

At Virtuoso in Las Vegas, hoteliers have 90 seconds to sell their hotels to potential bookers. It’s the hospitality industry’s answer to speed-dating. Starting with a design brief from agency, Rivington Bye for Rosewood London, the concept was an origami tool for the sales teams to use as they talked to potential customers. Printed paper sheets and training were supplied to the sales team to fold as they talked. And as they joined, folded and parted paper, they revealed different parts of the hotel: The Holborn Dining Rooms, Scarfes Bar, The Mirror Room. The paper finally turned into Rosewood London’s golden retriever, named Pearl and a small collar was placed around her neck. The Rosewood London’s sales team won the top award for best and most inventive presentation.