RICHMOND LTD/FEDERATED FARMERS GISBORNE REGION
BOOK DESIGN Concept | Page design
ART DIRECTION All location photography
PRODUCTION Proof checking | Pre-press | Press passing
While working as Creative Director for contract publishers, Pacific Client Publishing, I designed a cookbook for Richmond Ltd and Federated Farmers Gisborne in New Zealand. The aim was to promote the use of beef and lamb in addition to visiting the beautiful region of Gisborne and the Wairoa. Responsible for art directing all aspects of the project from concept, food and location photography and book design through to final production.