It all began with a logo design for a new start-up homewares business. In time, after significant retail growth, a new concept store opened in central Auckland after gaining the sole distribution of Habitat homewares in New Zealand. I was engaged as sole creative designer and art director responsible for all graphics for the new store launch that included in-store POS, large format signage, way finding and packaging for new product in addition to the seasonal brochure, art direction and styling of photography and all marketing collateral. I was also responsible for the design of a breakfast range encompassing two patterns and two colour ways.

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