MULIT-CHANNEL COLLECTION LAUNCH
SANDERSON VINTAGE 2
LOGO DESIGN Concept | Design | Artwork
PATTERN BOOKS & POS Concept | Design | Artwork
CARRIER BAG Concept | Design | Artwork
BROCHURE Concept | Design | Artwork
PRESS ADVERTISING Concept | Design
PRESS RELEASE Concept | Design

This collection was inspired by past iconic designs in the Sanderson archive and the current popularity of all things vintage. The collection required a logo, specific use of fonts, graphics and a colour palette, all with a strong vintage style. Responsible for the design of all collection collateral including a brochure, wallpaper and fabric pattern books, press releases in multiple languages, a carrier bag, press advertising, customer emailer announcement, website update featuring the collection in addition to image and print management.